How Images Move
Thoughts & Commentary on Media History
“The general shift toward government regulation under the banner of Progressive reform gave force and direction to specific dissatisfactions with the telephone market" (p. 209)
As an invention, the telephone originated in an effort to improve and extend the telegraph, not to replace it. (Starr p.193)
In the 1860’s and 1870’s their were many different inventors and promoters trying to come up with new ways to improve the telegraph, since it was a pretty rough form of communication and only people who knew Morse code would be able to understand the messages. So small boxes with switches were placed in people’s homes and allowed them to call for the police or firefighters with the press of a button. This was an improvement, but still crude. William Orton who was Western Unions president at this time raised capital for his growing business by way of stock tickers and relative information. With this new capital, he was able to finance new ways to improve the telegraph, such as the Duplex or Quadruplex which were improvements to the telegraph that allowed two messages to be sent in opposite directions at the same time. As time went on many inventors were trying to figure out a “harmonic” telegraph, which would carry different tones and many different messages all at once. In trying to invent this, the telephone was created. Although to us the telephone seems much better in every way then the telegraph, it was not scene that way back then. This was because at the time, the telegraph seemed to meet the needs of communication. At the time the early telephone had limited range and was cumbersome and produced no written record of conversations, but the early telegraph faced these obstacles as well.
Turning the telephone from a novelty into a network meant putting an infant up against a giant (Starr p195)The Picture above is of an early telephone.
Once Bell's patent monopoly expired in 1894, competition among independent companies brought about a major increase in telephone development. Independents concentrated their growth in small towns among the North Central states. In addition, development increased through "cooperatives". These coops were started by small groups of farmers. They were governed by elected boards and their goal was to keep costs to a minimum. In order to do this they utilized fence wire for transmission, party lines and did their own maintenance. As we have learned, competition is a good thing. During this time period, prices for telephone service decreased. Bell was under pressure to become more efficient and more creative in devising equipment. He developed a less expensive phone for rural service. In 1894 the 285,000 telephones were mostly Bell phones as compared to 1904, where the total reached 6.1 million, nearly half belonging to independents.
The penny press, in the 1830's, had developed a growing demand for timely news. The "Sun" and "Herald" had the financials to rush news via pony express, then via train. Interesting to note that at the same time the telegraph industry was establishing itself, another monopoly was forming. This was the NYAP, the New York Associated Press, a news organization which provided news to major daily newspapers throught the US. The NYAP became the most powerful news service in the country because of its ability to relay European news via telegraph and the seaports in eastern Canada and the ability to control this route due to the papers' vast financial resources. Starr states (p. 175):
In Chapter 19 entitled The New Journalism written by Michael Schudon he writes about journalism as information and the rise of The New York Times. Before the Times was established in 1896, papers weren't very successful in instituting a standard. The Times became that standard newspaper. Will Irwin in 1911 wrote that "[The Times came] the nearest of any newspaper to presenting a truthful picture of life in New York and the world at large."