Tuesday, May 01, 2007

Do They Earn Their Pay?

In the piece "Do They Earn Their Pay" By Robert Eichberg the female radio broadcaster Ida Baily Allen and her advertising schemes over the air in 1934 is discussed. The article begins by discussing how the wages for a radio broadcaster were low. So in order for them to get money they had to seek other alternatives to make money. one alternative was advertising. During her time as a radio broadcaster Ida Baily Allen used a product for 15 cents and used it to her own benefit by telling listeners to send proof of purchases to attain that certain product from the radio station. this tactic was very successful that the cash return for these proof of purchases was 304,500 dollars. soon after Ida Baily Allen used this the station made sales on various products. this is my opinion is the first move in advertising products over the radio.


At 11:17 PM, Blogger A. Mattson said...

Well, did she earn her pay? What is the lesson for broadcasting here? What is the business model being proposed? How did the success of hosts like Ida Baily Allen mean for the future of radio?


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