Tuesday, May 01, 2007

"Should Radio Be Used for Advertising?" Joseph H. Jackson- Radio Broadcast, November 1922, pp.75-6

Jackson talks about how listening to the radio, like enjoying the sound of soft music is soothing until a whinning voice goes over the music saying, "Good Morning! Have you used Hare's Soap?" in somewhat creates a small problem for people who do like interuptions while listening to the radio.

But advertising on the radio, is a form a letting the public know what's going on in the media world. Such as buying products that are essential or must have, news brackets and well and social events. But as of before, Jackson stated that advertising would clog the airwaves which it has to a point, but advertising really clogging the air waves or helping them make more money?


At 11:04 PM, Blogger A. Mattson said...

This is a parody of commerical radio as a mass medium dominated by advertising. Was too much advertising ruining radio? Was advertising the only way for radio to survive? Yes, money is being made, but what about the content of radio in general?


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