Thursday, April 16, 2009

Advertising Ingenuity

The promotion of Lucky Strike brand cigarettes in the 1920's displays how far advertising had progressed up to that particular point. Marketers for the product did everything in their power to gear their promotional segments towards women. The goal of Lucky Strikes advertising campaign was to make women feel that smoking their cigarettes was a form of women empowerment. Advertisers promoted the cigarette brand by making women believe that smoking cigarettes gave them a sense of equality within society, because the unconventional past time was an act that they took upon themselves to perform, in a time when society did not allow women much freedom.


At 1:08 PM, Blogger A. Mattson said...

This post is a bit short. How did Bernays achieve this association between cigarettes and freedom? Use a short quotation to make your point.


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