Thursday, April 16, 2009

"Torches of Freedom"

In Bernays' piece "Promoting 'Lucky Strike' Cigarettes to Women in the late 1920's" I found the part about the ten women who marched down Fifth Avenue in the Easter Sunday parade smoking cigarettes to be the most interesting. The best part about this whole thing is how they called these Lucky Strike cigarettes "torches of freedom". It just goes to show the measures women went to in order to gain their equality in society. Who would've thought that something as little as a cigarette would make that big of an impact on the fight for women's rights and freedom? These ten women stood up for all women that Easter Sunday and as crazy as it sounds, their message was made loud and clear.


At 1:17 PM, Blogger A. Mattson said...

A good post. I am not sure that this had much of an impact on rights for women or on the cigarette smoking either. The point is that media professionals like Bernays had started to create campaigns with a very broad scope, not just selling specific brands but attempting to engineer the psychological climate in which the brand could compete.


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