Edward Bernays throughout Promoting" Lucky Strike" Cigarettes to women in the Late 1920's analyzes the advertisement use to promote Lucky Strike Cigarettes. The way they came about advertising these cigarettes to women was non traditional in many ways. Instead of promoting cigarettes as a bad thing they promoted cigarettes as a fashion statement or an accessory for females. Doing this more and more women thought that it was o.k. to smoke. because in this period of time women smoking was rare because it is not what you call "lady like".