Thursday, April 16, 2009

Advertising for Women

During the 1920's George Washington Hill thought that cigarettes should not only be smoked by males, but females as well. He wanted to target the females in America by creating different ads, making Cigarettes appealing to them. By changing the color of the box to match an outfit would let a woman think of it as an accessory better yet than just a box of tobacco. Off his idea of this type of advertising it affected the way we advertise today. For example camel cigarettes use a pink and black box to make their product more appealing to women. Coors light also makes their beer bottles smaller to fit into a woman's hand.


At 1:41 PM, Blogger A. Mattson said...

Nice picture. What else did you get from the reading? Hill was the client not the man responsible for the campaign. What is Bernays tell us about the role of advertising with this particular campaign?


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