LUCKY STRIKES

George Washington Hill was an advertising genius, who in many ways could be considered a murdere. He was president of the American Tabacco Company, who produced "lucky brand" cigarettes. He was considered by many of his piers to be an "advertising genius." He wanted to target the female market to buy Lucky ciggarettes. In the laste 1928 people cared about the health problems stemming from weight issues. Having this in mind, Hill coined his new slogan for Lucky brand ciggarettes, " Reach for a Lucky, Instead of A Sweet." The slogan worked, however it drew much contreversy as sweet companys proclaimed this slogan as an outrage. Lucky was succesful in selling many cigarettes to women. However, how ironic that the thought and use of a fear of health problems could make someone buy a ciggarette. A ciggarette as a safety valve to avoid health problems? How outrageous.