The advantages of chain operation

There is many opportunity's for big chain operation, the chain have a bigger opportunity for growth then a smaller company or an independent company. when you think of this you have to think of a wider market of an audience that you will reach because you have more capital to work with. An example is Wal-mart is one of the biggest company compare to small company in a small area, whereas wal-mart can market they company better then a smaller company can market or promote themselves. Years ago local markets have disadvantage due to the fact of limited resources after the big markets appears, it took over craftman. "it means elimination of economic weakling; fewer but more virile ownerships." Ivy Lee, the press today.