Thursday, April 30, 2009

Sight + Sound = Advertisements As Good As They Get

Print advertisements are effective because they give you the sight and image of the product. Radio advertisements are effective because they enable the consumer to hear someone describing the product in a persuasive way making them want to purchase the product. However, nothing can compare to television advertisements which combine sight and sound to create the most effective form of advertising. "No other medium so completely fulfills all the requirements of good advertising." Along with television came more effective advertising, and with more effective advertising came the sale of more products and merchandise. Just another example of how the media in a sense dictate how society and the world operate.


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