Thursday, April 05, 2007

Chapter 7 Great Transformation

According To Paul Starr "Creation Of The Media" "Falling paper and production costs and the growth in advertising , along with improved transportation, enabled newspapers to cut their prices and extend their markets. in 1870, total circulation stood at 34 papers per 100 households; by 1900, it reached 94 and ten years later, it hit 121". (Starr pg 252) It is evident from the quote presented above taken from Paul Starr's The Creation Of Media that as the 1900's approached, growth in newspapers sales were rising. i think this rise was due to the fact that newspaper prices were reduced, thus making them more affordable. The growing number of advertiseing and publications was influential in the growth of communications in America.


At 10:22 PM, Blogger A. Mattson said...

Why could these papers lower their prices? What made these cheap papers profitable?


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