Thursday, March 12, 2009


It may seem logical to assume that the rise of national magazines and the metropolitan press brought about, or reflected, a corresponding eclipse of local and rural publications. But in fact, as national-brand advertising increased, advertising agencies placed a considerable amount of it in small town papers, strenghthening them financially. In addition, as in the early republic, postal policy supported and subsidized a decentralized press. In the mid-1890's, Congress approved the introduction of free rural delivery-home delivery along rural postal routes-which meant under existing rules, that small town papers could be sent postage-free to rural subscribers within the country.
The introduction of the RFD starting in 1896 produced a boom in rural newspaper circulation and for many farmers meant the beginning of daily rather than weekly newspaper reading.


At 8:35 PM, Blogger A. Mattson said...

Is this a quotation? Use quotation marks, and indent long quotations. Cite your source clearly and provide a link if possible. If you don't follow these guidelines then it will be plagiarism.

Always introduce your quotation and provide some discussion, analysis or commentary. Your voice needs to be added to the discussion.


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