Thursday, March 27, 2008

Public Opinion Vs. Advertisers. Often partners in crime!

In E.L. Godkins article The Advertiser and the Daily Press we see the emergence of a new industry printing articles that are prone to instill the interests of the advertisers as opposed to appealing to the true masses senses. Newspapers learned by the turn of the twentieth century that the money was in the advertising, not the subscriptions. This would be the beginnings of the media we know of today. This evolution coincided with the sprawl of inventions promoting mass industry. Mass media had already begun by now, but advertisers and big business would now intervene in the interests of many true blue news gurus.


At 4:17 PM, Blogger A. Mattson said...

Godkins is noting that the advertiser is now the main influence on the newspaper, not the subscriber or patron. This is a major powershift that began in the 1830s. By the end of the century national advertising was becoming an important economic force needed to be pleased and respected by editors across the nation.


Post a Comment

<< Home