The print and society

In "The Rise Of The Reading Public", Elizabeth Eisenstein wrote... "The effects produced by printing have aroused little controversy, not because views on the topic coincide, but because almost none has been set forth in an explicit and systematic form." I personally conceive it inevitable in any media analysis that we find the results of mass communication to be ambiguously oriented. After all, the printing press was a dynamic tool that shaped a given society, birthed a profound culture, and defined history to be what it is, a forefront of political conventions. Its results are of inexplicable consequences, so long as it has been put upon us, as a theoretical and sociological phenomenon . It is hard to define the true nature of its existence, since it effects a myriad of aspects not only in the author's contemporary society, but more profoundly in the reformation era. Its inexplicable nature is evident in how the invention of print technology greatly effected the premises of human mentalities and eventually criterions. For those it helped to become literate, it abated theological oblivion with the scripts of the holy bible and would later fragment early change with the Protestant Reformation.